This project has been created for the Digital Editions course. We had to imagine an identity for a fictive partnership between Lunii and Le Bon Marché. Lunii is a french story box for kids that allows them to listen to stories without waves.
Le Bon Marché is a huge Parisian shop, that regularly hosts cultural events. The theme of the partnership is » The Great Painters » and the first to be featured in the Lunii stories and exhibitions was Matisse.
Made with Julie Bonfanti, Inès Krimis and Rosanne Lelouey.
SCHOOL PROJECT
moodboard
Our inspirations were the Lunii colors, the shape of the stairs at Le Bon Maché, and Matisse flowers.
Used Photoshop.
SCHOOL PROJECT
logo
We were inspired by the shape of the stairs, the gold and blue from the Lunii logo, and childish fillings.
Used Illustrator.
SCHOOL PROJECT
graphic charter
Rules to use the logo of the partnership Lunii x Le Bon Marché.
Used InDesign.
SCHOOL PROJECT
allover pattern
This allover is for the 1st artist of the partnership about the Great Painters: Matisse.
We used the logo colors and added pink to create vegetal shapes inspired by his work.
Used Illustrator.
SCHOOL PROJECT
poster #1
This poster promoted Matisse’s story on the Lunii as part of the partnership.
As a reminder of the handicraft activities, we created paper shapes that we crumpled up and photographed, before putting them into Photoshop.
Used Photoshop and Illustrator.
SCHOOL PROJECT
poster #2
This second poster has the same goal and creation techniques. Both have a pastel background that reminds the Lunii colors. The cloud of collages is a suggestion of dreams and stories about Matisse and painters in general.
Used Photoshop and Illustrator.
SCHOOL PROJECT
invitation to the vernissage
This cardboard is to invite parents and kids to the vernissage of the exhibition about Matisse at Le Bon Marché.
Used Indesign and Illustrator.
Pauline Mesnage 